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Formerly known as the Chinese American Expo, it started with only 60 exhibitors in 1987 at the Pasadena Convention Center. It was started with the intention to bring together businesses and consumers. The main goal was to expand and broaden the Asian markets. The show is held annually in conjunction with the Lunar New Year Festival. The targeted markets are the Asian consumers living here in Southern California. Having gone through a long history filled with enormous challenge and hard work, the Expo has now made a name for itself as the leading figure in the Asian trade show market across America.
To all exhibitors and attendees, the Expo features 2 important significant factors of high influence. First, from the economic point of view, the overall 1,000,000 Asians residing in Southern California is considered the most profitable market to be explored and tapped into. The enormous success of the Expo not only reflects the rapid growth of the Asian influence in Southern California in particular but also the mainstream connection and soaring growth of the Pacific Rim economy.
Second, through a multi-faceted program of live stage performances and traditional folk art demonstrations, the Expo shares a living heritage among people of all different backgrounds. It includes the Chinese, Japanese, Korean, Filipino, Thai, Indonesian, Burmese, Vietnamese, Malaysian, Singaporean, etc. Besides preserving a link of Asian heritage among the younger generations, it creates a critical bond between the entrepreneur spirits and culture heritage forming a perfect match!
To accommodate the rapid growth and expansion of the Expo, its location was moved to the Pomona Fairplex Grounds in 1992. It started with only one huge building, Building 4 at the site. It could only host more than 300 exhibitors including a food court offering authentic traditional Asian food. Within a few years it had grown and expanded into 5 large buildings.
Today the Expo rapid growth and expansion includes 5 large exposition halls, Buildings 4, 5, 6, 7 & 8. Every available space outdoors between the buildings are also set up with exhibitor booths/canopies. The expo hosts more than 800 exhibitors annually and welcomes more than 100,000 attendees to the show. offering authentic traditional Asian food. Within a few years it had grown and expanded into 5 large buildings.
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